Head of Commercial Sector at Nakheel Developments Sherif El-Domyati said that the company has recently launched the “Double Two Tower” project in the New Capital, which contains Commercial units, Administrative units, and Hotel Apartments. Furthermore, It is located on 9,000 SQM. The commercial units are being developed on 45% of the total area of the project”.
El-Domyati expected that the total project investments worth approximately EGP 3BN and it is planned to deliver the tower within three and a half years.
He added that the company contracted early last month with several successful entities in different specializations to develop the project, where the company cooperates with Mimar Egypt Architecture & Engineering, EFS Facilities Services, and Time Hotels to implement a unique project in the New Administrative Capital.
Time Hotels was established in the UAE in 2012 and manages five prestigious brands, each of which offers a range of outstanding services that meet the different needs of its guests.
He further noted that Nakheel Developments is keen on choosing Administrative operators for all its hotel apartments based on distinguished experience, ability to make decisions, ability to lead, speed, effectiveness, and flexibility in decision-making. Moreover, modern technology is one of the areas in which the company excelled.
He explained that the participation at “Hazi Misr” Exhibition is in sign with the state’s strategy to export properties and define the size of urban development implemented by Egypt in addition to the company’s plan to market its projects to customers abroad, either Egyptian expatriates or non-Egyptian clients.
Nakheel Developments presents a special offer on its project during the exhibition period, as the company offers discounts up to 20% for the “Double Two Tower” and 40% discount on cash, El-Domyati added”.
Also, the exhibition offering a unique opportunity for customers outside Egypt to learn about various projects and choose one of them in one place, specifically with the high purchasing power of customers abroad and especially for those who want to buy, but don’t have the opportunity to visit Egypt. With the continued existence of COVID-19 crisis,” He elaborated. “The exhibition is the best opportunity for customers after a long break from outdoor exhibitions.”
He pointed out that the company is offering units in the project that include fully furnished serviced apartments with an area starting from 57 SQM, and fully-finished units such as Commercial and Administrative with areas starting from 40 SQM.
The company aims to complete selling about 70% of the project in 2021, specifically with the prime location of the project in the New Capital and the distinction of success partners with whom the company cooperates to develop the project, He disclosed.
He emphasizes that the company plans to develop the “Double Two Tower “project to include quality elements that achieve excellence for the project. It begins with a site and partners, in addition to payment systems.
Price competition is not the main element that companies rely on to reach their customers but integrates with other elements, the most important of which are quality, credibility and commitment, He concluded.